Marketing is a broad term that encompasses various activities and processes aimed at promoting, selling, and delivering products or services to customers. It involves understanding customer needs and preferences, developing strategies to meet those needs, and creating value for both the customer and the organization. Marketing typically includes activities such as market research, product development, pricing, advertising, distribution, and customer relationship management.
A carrier grade network refers to a telecommunications or data network that is designed and built to meet the high-level requirements and standards demanded by telecommunications carriers, service providers, and operators. These networks are typically used to deliver a wide range of services, including voice communication, data transmission, video streaming, and more, to a large…
VoIP services utilize Voice over Internet Protocol (hence the name “VoIP”) and is a technology that allows voice communication and multimedia sessions to be transmitted over the Internet or other IP-based networks. Modern Businesses utilize VoIP due to the vast features and capabilities at much lower costs than traditional telephone carriers. VoIP services are so…
Business communications is the sharing of information, effectively, either from within the business itself or externally. Effective business communications can help reach organizational goals. Business communications encompass a wide range of activities and strategies used by organizations to convey information, ideas, and messages both internally and externally. First, let’s breakdown the basic types of business communications:…
Marketing basics encompasses various activities and processes aimed at promoting, selling, and delivering products or services to customers. Marketing basics involves understanding customer needs and preferences, developing strategies to meet those needs, and creating value for both the customer and the organization. Marketing basics typically includes activities such as market research, product development, pricing, advertising,…
Net Promoter Score (NPS) is a metric used to assess customer loyalty and satisfaction with a product, service, or company. Net Promoter Score was introduced by Fred Reichheld in a 2003 Harvard Business Review article titled “The One Number You Need to Grow.“ The Net Promoter Score is based on a single question typically presented…
To understand the consumer and the psychology of discounts is to understand retail decision making. Discounts and sales have become a powerful tool for enticing consumers and increasing sales. However, there is a fine line between building trust with your loyal customer, offering them a quality product, at a fair price – every day. In…
Freelancing refers to a self-employment arrangement where individuals work independently and offer their services to clients or companies on a project basis. Freelancers are not bound by long-term contracts with a single employer but instead work on a temporary or flexible basis for multiple clients. Freelancers have the freedom to choose their projects, set their…
When choosing from many low cost small business ideas, assess your skills, interests, and the market demand in your area. It’s important to offer a unique value proposition and provide exceptional customer service to stand out from the competition. 9 Small Business Ideas That You Can Consider: Overall, going from one of the many small…
Your business brand is your key to success. Once you have successfully established brand recognition, there is a higher probability of your customers (and their referrals) making a purchase in a shorter time frame, often instantly. A successful business brand can create a flash sale and sell out within minutes. It happens every day. Of…
When it comes to ecommerce pricing strategies deciding a retail price strategy is often as straightforward as alluding to MSRP’s (the manufacturer’s suggested retail price). However, you are gambling with your trust. This gamble could cost your Business Brand in the long run. If you follow this method, you have to truly ensure that the…
Imagine that you have the best ecommerce website ever, however, you built it on a free e-commerce website builder such as Shopify, Go Daddy, Big Commerce, Wix, Weebly, and Squarespace to name a few. You are then charged monthly to keep your ecommerce website live. Then, once your ecommerce website really starts taking off and…
To organize your small business involves several key steps to ensure smooth operations, maximize efficiency, and achieve your goals. Here’s a general framework to help you organize your business effectively: Organize Your Small Business Essential Learning Points From This Episode Understand that to organize your small business is an ongoing process. Continuously reassess and adjust…
A business growth strategy refers to a set of tactics and actions undertaken by a company to increase its market share, expand its customer base, and ultimately achieve sustainable growth. There are several strategies that businesses can employ to drive growth. Here are some common elements of a business growth strategy: Business Growth Strategy Essential…
When you make your business stand out from the competition you begin attracting customers and gain a competitive advantage. Here are some strategies to help your make your business stand out and differentiate itself: Make Your Business Stand Out Essential Learning Points From This Episode Consider that to make your business stand out is an…
A podcast is a digital audio or video program that is available for streaming or downloading on the internet. It is typically a series of episodes that cover a specific topic or theme and can be listened to or watched on various devices, such as smartphones, tablets, or computers. Podcasts are similar to radio shows,…
Startup failure statistics can vary depending on the source and the specific time frame analyzed. It’s important to note that why startups fail statistics can be influenced by factors such as industry, location, economic conditions, and the definition of failure used in the analysis. Here are a few commonly cited statistics on startup failure rates:…
